RA'CHELLE ALLEN The lack of diversification in the fashion industry is no secret. For years the industry has placed an unrealistic standard on women and their bodies. A prime example lies within the angelic wings of the lingerie brand Victoria’s Secret. The majority of the company’s models do not represent the average woman. Most models that work for the brand are between the sizes of zero and four; these women’s sizes do nothing to accurately portray the average size of women in America.
Recently, the plus size clothing brand Lane Bryant took a stab at the lingerie giant by launching an ad campaign entitled #ImNoAngel. The idea that a person does not have to be a certain size to be considered beautiful or sexy is the main message of this campaign. According to their website, Lane Bryant’s reasoning behind the ad campaign is to attempt to “redefine sexy”. This campaign takes a direct jab at Victoria Secret by using lingerie clad, plus size women to speak about the different types of beauty there are in the world. “How boring would it be if we were all the same?” one model questions in the promo. The campaign takes aim at the unrealistic beauty standards of the fashion world while allowing a more realistic view of women with curves.
Seemingly overnight, social media opened its arms to the idea of diversifying the image of women we see portrayed in the media. The #ImNoAngel immediately became one of the top trending topics both on Facebook andTwitter. Women from all backgrounds used the hashtag as a platform to express themselves and their inner beauty. By the next morning national news shows, such as Good Morning America, spoke about the campaign. It is obvious that the times where unhealthy, thin models ruled the magazine pages is slowly coming to an end. The message of body positivity is quickly taking up speed. Many, if not all, women, and men, would like to see an accurate representation of themselves in the media. Too often we have young girls aspiring to look and appear a certain way in hopes to obtain a certain image. Young women go to extreme lengths to stay a certain size or weight all because of the standards placed on them by the media. Lane Bryant’s campaign focuses on empowering women of all ages to love themselves just as they are. This campaign by Lane Bryant not only attempts to break the stereotypes of beauty but it also succeeds in creating a realistic image for young girls and women everywhere.